Case Study

 

 

Client: Professor Deborah Krikun

Project Title: Sustainability – Health & Wellness

Duration: Spring 2016 – 5.9.16

Team: Ruthie Kasten – Fashion Design and Technology Student

 

Description:

 

Our world is continuously evolving through both external and internal catalysts. These catalysts include technology, our environment, political and social events as well as our own aging. As human beings, it is challenging to keep up with technology and to check in within us in today’s modern society. Today, our world is evolving towards making efforts for a better future through awareness to improve our society. Peace and comfort is the development of going through obstacles and challenging hardships. The world is not perfect otherwise it would be an empty place! As Daisaku Ikeda states, “Governments come and go, economies rise and fall and society constantly changes. Only the good fortune that we accumulate during our lives last forever.”

 

The lotus flower is a beautiful plant that floats on the surface of water and its beauty is nourished through its roots in the mud. This is a metaphor for our lives and the lotus blooms by producing its seeds at the same time. It represents the simultaneity of cause and effect. The causes and effects, both good and bad, determine the circumstances and quality of our individual lives that we accumulate through our thoughts, words and actions at each moment. This is called our “karma.” Cause and effect means that we each have personal responsibility for our own destiny. We create our destiny and we can change it.

 

My inspiration is focused on letting go and just being in the present moment within the evolving changes in our fast paced modern world. The mood flows within multiple colors but has a sense of balance through the color palette. It also has a sense of progression and a sense of moving between colors. Since our world is always evolving so quickly its important to stay open, aligned and check in with ourselves to better ourselves through change within our society. As Daisaku Ikeda states, “A great human revolution in just a single individual will help achieve a change in the destiny of a nation and, further, can even enable a change in the destiny of all humankind.”

 

Research:

 

My hyperrealism and cubism projects were to reflect the chakra color palette and theme. My theme is inspired by transcendence and it is expressed through a sense of unity. As we transition through seasons, the balance of the color palette has a sense of consistency by being centered. The color palette for my theme is a reflection of checking in within us to stay more grounded through our transitioning towards a new season. Transcending genders inspires this theme’s color palette by focusing on our own strength and weaknesses as human beings. The color palette is based on the seven main chakras and focusing on the anatomy of yoga as well as how it can transform the body. Within these seven main chakras are expressed by telling you the following quote, “I understand. I see. I speak. I love. I do. I feel. I am.”

 

The meaning of the word Chakra comes from the Sanskrit word that means “wheel, circle, and cycle.” It has been known as a spinning wheel of light referring to the wheels of energy throughout the body. Chakras are the energy to help regulate all its processes that center within the human body. It starts from the base of the spine, the heart, and through the crown of the head. Within the seven main chakras, they each represent its own vibrational frequency that is used through its specific chakra color. Its specific functions are to focus on our psychological, emotional, and spiritual states as human beings.

 

The collage project was a continuous theme of expressing earth tone colors through Zen. The 30-second commercial is going to be based off of Donna Karan’s philosophy and fashion of her brand Urban Zen to spread awareness on health and wellness. The mission of Urban Zen is about putting philanthropy and commerce together. Urban Zen is a philosophy of living by Donna Karan, touched and inspired by cultures and artisans from around the world. By supporting and giving back the Urban Zen Foundation, is a mission to raise awareness and inspire change in the areas of Preservation of Cultures, Well-Being, and Education. The main message is going to state Donna Karan’s following quote, “It’s all about finding the calm in the chaos.”

 

During 2012, I went to a Q&A at the 92nd St. Y in New York City to see Donna Karan with my Mother. During that time I had my first job in the fashion industry. Throughout the interview, Donna Karan asked the audience, “How many of you practice yoga?” The majority of the audience raised their hand except my mother and I and some other people. After hearing Donna Karan speak, it made me realize that I’ve come along way through my four-year practice so far. It was one of the best decisions I’ve ever made for myself and working on living a healthy lifestyle. As Donna Karan states, “No matter how you slice it, this world it chaotic.”

 

Strategy:

 

Health and wellness through yoga and meditation is the main theme in all of my concepts, sketches, progress that finalize these projects to express a certain style through digital imaging. All of my concepts were inspirations that surrounded the yoga and meditative practice. I feel it’s about progress not perfection and it’s about the journey not the destination.

 

Challenges:

 

The motion graphic thirty-second commercial was a great challenge for me. The project was a challenge that made me get out of my comfort zone as well as creating a different style of my theme for this year in my digital imaging class. It was also a great way to create happy accidents.

 

Results:

 

Professor Krikun’s Digital Imaging I class took me on a journey that made me a better fashion design professional and student to become more technology savvy. The class may have been challenging to keep up with along with my other classes this semester but I never gave up and I was always determined to finish my projects in a timely fashion. I’ve always loved art and design to express myself. I have always been inspired by the world I live in because I feel fashion is everywhere. My theme for my Digital Imaging I class including my Fashion Design Product Development class this year was based on sustainability through health and wellness by practicing yoga and meditation. As a four-year experienced yogi, I continue to practice yoga because it is a journey within itself and not a competition. Yoga is life to create your own space on your mat and its not just a work out it’s about working on yourself.

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